User Generated Content

We’ll produce your travel, gastronomy or culture story, using a strategically journalistic lens.

Meaning, we’ll develop a content strategy based on your target audience and business goals.

Then create content with journalistic elements such as an attention-grabbing lede, context for why the audience should care, scene-setting, use of characters and more.

You publish the content package we provide on your site or social media accounts.

Conscious Collaborations

If our values of responsible travel and cultural exploration (respecting and supporting local) align, we love to collaborate with brands who want to tell a meaningful story.

Again, we’ll develop a content strategy based on your target audience and business goals.

Then create content with journalistic elements such as an attention-grabbing lede, context for why the audience should care, scene-setting, use of characters and more.

We publish the finished product on our social media channels or website, in collaboration with your brand.

Story Types

Once you’ve figured out whether you want UGC or collaborative content, we’ll work with you to determine what types of stories will best engage your target audience and help meet your business goals.

Travel & Tourism
• travel tips
• destination guides
• virtual property tours
• unique travel experiences
• what-to-pack guides
• travel essentials
• tour guide interviews
• customer testimonials
• sustainable travel insights
• highlight reels & more
Gastronomy & Culture
• restaurant reviews
• dish showcases
• food or drink pairings
• recipe videos
• chef interviews
• food tours
• virtual exhibitions
• behind-the-scenes
• cultural history explainers
• artist spotlights & more

Why does brand storytelling work?

Grab attention (views) with hooks that are like newsworthy headlines

Example: collaboration with a tourism brand

Keep attention (view rate) with compelling narratives, and a clear story arc

Example: off-the-beaten-path travel story

Inspire engagement (likes, shares, comments) with value-laden content

Example: a travel restaurant review & profile

Metrics
Metrics
Metrics

We are content and travel experts

15 years of content marketing experience | 9 years of global travel | 5 continents

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